Cessna has a fair number of environmental opportunities that the company is already taking advantage of. In a relatively mature domestic industry, Cessna has focused on service, integrating itself into flight schools across the nation. The company also has conducted vertical integration to decrease costs, integrating with McCauley Propeller Systems to supply both their own aircraft lines as well as others.
With a growing demand for airframes abroad, Cessna has established itself in the global marketplace already. Between 2011 and 2012, the company saw a 50% increase in sales of its aircraft in China. The opportunities abound for the aircraft industry, and Cessna is certainly taking advantage of many of them.